1. Fundamental Entity–who are we, what business are we in?
- Category Description
Recyclable, Reusable, Rebuildable (3R) vehicle
- Brand Line
- Product Portfolio
2. Core Competence–what are we good at?
3. Goal–Where are we going?Positional Benefit: High residual value. Who don’t want a car which worth up to 35% percent of the original price even after 10-year-driving?
- 100% percent market share of 3R eco-friendly vehicle
- 50% revenue growth
Based on market research, currently there is no vehicle company that can produce a fully 3R car, thus we expected in 100% percent market share of 3R eco-friendly vehicle category. The job here is to ACQUIRE non-category users to this category. We define main variable, we are the benchmark in this category.