“Selling” condoms in the Congo: Amy Lockwood

In this talk, she identified the pits some of the marketers fell into. such as preaching-like tag line, trust, care or responsibilities, none of which seems to appear when a person is on his way to buy condoms. She gave example of for-profit style of selling condoms, most of the ads are aspirational–the key elements are force, power, sexy figures on the package and etc.

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